The young couples saying ‘I do’ to a prenup

Once considered a tool for the extremely wealthy, prenuptial agreements are now increasingly common among millennials and Gen Z. A 2025 YouGov survey indicated that 59% of 25- to 49-year-olds believe prenuptial agreements are a good idea. This surge in demand has led to new services offering more affordable and accessible prenups.

There are several key drivers behind this trend. Younger couples tend to marry later in life, often having accumulated significant assets or debts prior to marriage. This contrasts with previous generations who built wealth together after marrying at a younger age. For instance, one individual, Sylvie, opted for a prenup to protect her future earnings as a finance professional, ensuring her partner's inheritance was separate from her income potential, and setting terms for claims based on marriage duration.

Another major factor is the impact of divorce experiences among their parents' generation. Millennials, whose parents were among the first where divorce was widespread, approach marriage with greater pragmatism, viewing prenups as a form of insurance against potential future complications. This perspective fosters a desire for financial protection and clarity. Companies like Wenup, launched in 2023, have seen substantial growth, doubling in size each year and reaching $1 million in revenue in 2025, selling 60-70 agreements monthly at an average cost of $1,380.

The growing financial literacy among younger generations also plays a role. They are more clued-up about finances and understand the importance of not being solely dependent on one partner. This proactive approach to financial planning includes stipulating how assets like equity, bonuses, income from side projects, and even pet custody would be handled in a divorce. The legal landscape has also evolved, with English courts recognizing the value of prenuptial agreements more readily since the 2010 Radmacher vs Granatino case, making them increasingly persuasive even if not automatically legally binding, provided they are fair to both parties.