Gianni Infantino, the president of FIFA, is facing widespread opposition and potential boycott threats from major footballing bodies like UEFA, CONCACAF, and associations in Asia, due to his controversial proposal to sell a minority stake in a newly created commercial entity responsible for the World Cup and other major tournaments. This plan, which he valued at approximately $40 billion, would see a substantial influx of cash into FIFA if approved. Infantino set a deadline of September 19 for member associations to accept his deal, promising an initial payment of $20 million to those who agree, with a total of $40 million in funding available once the deal is finalized.
The proposal has been met with incredulity and anger, primarily due to the lack of proper consultation and dialogue from Infantino, even with his own FIFA colleagues and vice-presidents. Critics accuse FIFA of trying to "enrich themselves and their friends" and using the sport for personal gain. Many view this as a rushed attempt to secure a large sum of money, with the World Cup's value expected to increase significantly more over time than the proposed sale suggests.
While Infantino has tried to incentivize member associations with the promise of a $20 million payout by January 1, 2027, if they respond positively by the September 19 deadline, a significant number of federations, including the vast majority of CONCACAF members, are reportedly losing faith in his leadership. UEFA has explicitly threatened a boycott of the World Cup if the plan proceeds, which would have a seismic commercial impact, potentially jeopardizing the $40 billion figures Infantino has promised. The widespread opposition and the tight deadline for a decision have put Infantino's presidency on a precarious footing.
