Wallace Finance Co. introduced Wallace for Advisors on June 15, 2026, an AI-driven platform designed for wealth managers and registered investment advisors (RIAs). This unified platform integrates institutional-grade custom direct indexing, automated tax-loss harvesting, and goals-based planning, connecting directly to custodians like Schwab, Fidelity, and Altruist without requiring client account re-papering. The platform aims to address common frustrations among RIAs, such as fragmented and expensive tech stacks, by consolidating advanced solutions into a single, automated experience.
Matt Baldwin, CEO of Wallace, stated that the platform allows advisors to offer hyper-personalized investing, tax alpha, and dynamic reporting rapidly. He emphasized that Wallace for Advisors provides these cutting-edge solutions at approximately 40% less than the cost of unbundled systems, with no client account minimums. The platform also includes features like daily scans for tax-loss harvesting, household-level wash-sale prevention, and the ability to manage multiple separately managed accounts (SMAs) per household from a single view.
Wallace for Advisors supports extensive customization, including faith-based investing, controls to block specific tickers, sectors, or activities, and inclusion tilts towards chosen sectors or themes. Wallace Finance initially launched its custom indexing platform for retail investors, which saw significant organic adoption due to its AI-driven, personalized investment application. The demand from wealth managers subsequently led to the development of this institutional platform.
Wallace Finance is an SEC-registered investment advisor and offers its platform services as a white-label solution, meaning Wallace does not act as a sub-advisor. The platform is currently available in a pilot configuration, and RIAs can request early access. The company highlights that it combines direct indexing, automated tax-loss harvesting, values-based personalization, goals-based planning, and natural language research and reporting in one advisor-branded experience.
