Brazilian President Luiz Inácio Lula da Silva is scheduled to announce a new package of measures this Friday, September 25th, aimed at alleviating household debt and imposing a ban on online betting. This initiative comes less than two weeks before a tight presidential election, where Lula and his rival, Flávio Bolsonaro, are polling closely. The measures are intended to address growing concerns over family indebtedness, which Lula argues has been exacerbated by online gambling.

The debt relief program is expected to be a new version of the existing Desenrola program. One proposal under consideration involves the National Treasury purchasing old consumer debts, some dating back four or five years, at a significant discount, possibly around 95%. This would effectively transfer the debt to the government, which would then renegotiate with consumers. The cost of such a program is estimated to be between $5 billion and $10 billion, potentially benefiting at least half of the indebted population.

Simultaneously, Lula plans to implement a total ban on online betting. He has repeatedly expressed concerns that gambling is a "disease" and contributes to financial difficulties. While some government officials initially favored banning only online casino games and restricting advertising, Lula ultimately decided on a complete prohibition, including sports betting. This decision will be implemented through a provisional presidential decree.

The government also acknowledges that soccer clubs, which often rely on sponsorships from betting companies, may be impacted by the ban. To mitigate this, a lower-interest credit line for these clubs is being considered. Critics of the ban, however, warn that it could drive consumers towards illegal betting platforms, and some betting companies that have invested in Brazil's regulatory framework may challenge the measure in court.