Brazilian President Luiz Inácio Lula da Silva is preparing to announce a ban on online betting and a debt relief program for families and football clubs this Friday, September 25th, just nine days before the first round of general elections. This announcement is seen as a strategic move to boost his re-election campaign, particularly among undecided voters and specific demographics like evangelical women.

The proposed ban on online betting, which includes online casinos and fixed-odds sports betting, is a significant shift. While a Reuters report on September 17th suggested the ban might not extend to sports betting, more recent information indicates Lula aims for a broader prohibition. This could have substantial financial implications, as online casinos reportedly account for 50% to 70% of licensed sports betting operators' revenues. The government is also considering legal action to compel betting companies to compensate individuals who incurred debt due to gambling.

Simultaneously, the government plans to address the indebtedness of Brazilians and support football clubs. The debt relief program for individuals will focus on old debts, with the government potentially buying these debts. For football clubs, the measure includes extending payment deadlines for their debts to the Union and public banks, though without an amnesty. The BNDES (Brazilian Development Bank) might also offer low-interest financing for infrastructure investments for clubs. This financial support for clubs coincides with the expected loss of sponsorship from betting companies.

The timing of these announcements, so close to the election, has raised questions about their political motivation. Lula has publicly stated his strong desire to "end the bets," framing it as a measure against the social impact of gambling. The government is considering using a Provisional Measure for immediate effect, which would allow Lula to gain significant media attention and potentially sway voters. However, this approach also carries risks, including legal uncertainty, potential shortfalls in federal revenue due to lost taxes from legal bets, and the possibility of strengthening the clandestine gambling market. An Atlas/Bloomberg poll indicated that 75% of Brazilians support a ban on bets.