Hugh Evans, CEO of Global Citizen, recently appeared on Bloomberg to discuss the 2026 FIFA World Cup, specifically highlighting the tournament's inaugural halftime show. This event, curated by Chris Martin of Coldplay, marked a new initiative for FIFA.
Global Citizen produced this historic FIFA World Cup Final Halftime Show, which proved to be a significant fundraising success. The event successfully helped to raise $60 million, earmarked for the FIFA Global Citizen Education Fund.
This fund is aimed at supporting educational initiatives, particularly addressing the global issue of 250 million children lacking basic literacy skills. The collective action demonstrated through this event underscores Global Citizen's strategy of leveraging large-scale cultural events to secure substantial financial commitments for social causes.
