Gym Bros Are Going to Pilates—and Leaving Shaking Like a Chihuahua

Pilates, traditionally perceived as a women-dominated workout, is experiencing a surge in popularity among men, including athletes and "gym bros." Viral social media videos show athletic men struggling and shaking through Pilates classes, both on mats and reformers, highlighting the unexpected challenge of the discipline. This trend is driven by high-profile endorsements from athletes like Tom Brady and Cristiano Ronaldo, as well as an increasing awareness of Pilates' benefits for core strength, mobility, and injury prevention.

Instructors like Melania Antuchas and Rae Matthews note that men, particularly those accustomed to heavy weightlifting, find Pilates difficult because it targets smaller, stabilizing muscle fibers often neglected in traditional gym routines. The exercises emphasize slow, controlled movements, balance, and precision, rather than brute force or momentum. Many men are surprised by the intensity and effectiveness of Pilates, which can improve overall athletic performance, posture, and longevity.

The fitness industry is adapting to this growing demographic, with Pilates studios accounting for a significant portion of new boutique openings. Major fitness chains like Equinox and Life Time are also incorporating reformers and Pilates programming into their offerings. Since the pandemic, Equinox has seen a threefold increase in male attendance at Pilates classes, and the overall male participation in Pilates in the US has reached 30% of attendees. This shift is reframing Pilates as intelligent strength training and injury prevention, appealing to men who are increasingly focused on recovery and longevity.

Despite some initial reluctance due to its reputation as a recovery-based practice or the intimidating appearance of reformers, men are now embracing Pilates as a standalone regimen, a corrective technique, or a practice supporting other activities. Experts believe that the focus on functional movement, which strengthens the body for everyday situations and prevents injuries, resonates with men seeking to stay active and pain-free. While some women have noted minor annoyances like men grunting or taking up space, the general sentiment among instructors and participants is that Pilates is effectively bridging the gap between traditionally gendered fitness activities.