Gail Liniger, co-founder of REMAX and a transformative figure in the real estate industry, passed away at 81. She and her husband, Dave Liniger, launched REMAX in Denver in 1973, developing a "maximum commission model" that allowed agents to retain a larger share of their earnings, combined with strong support services. This approach attracted experienced, high-producing agents and significantly influenced industry compensation practices.
Liniger became CEO in 1991, leading REMAX through a period of substantial international expansion and refinement of its franchise systems. Under her guidance, REMAX grew into one of the largest real estate franchise networks globally, boasting over 145,000 agents in nearly 8,500 offices across more than 120 countries and territories. This expansion positioned REMAX as a key global competitor against other major brands like Century 21 and Coldwell Banker.
Beyond her business acumen, Liniger was also recognized for opening doors for women in real estate and her philanthropic efforts, particularly REMAX's sponsorship of Children's Miracle Network Hospitals since 1992, which has raised nearly $200 million. She stepped back from day-to-day operations in 2018 and retired from the REMAX Holdings board in 2023. News of her passing on August 27, 2026, coincided with a negative market reaction for REMAX Holdings (REAX), with the stock declining 11.13% in the session following the announcement, reflecting a market cap of $554.99 million.
