Frédéric Arnault, son of LVMH chairman Bernard Arnault, is poised to become the CEO of Loro Piana in June 2025. This move is part of a broader management reshuffle within LVMH, where Arnault's children are taking on increasingly prominent roles. Arnault previously headed LVMH's watches division and is expected to further steer Loro Piana towards higher exclusivity and controlled growth, following its substantial success under LVMH ownership.
Loro Piana, known for its "quiet luxury" and absence of overt logos, has seen remarkable growth since LVMH acquired an 80% stake for €2.57 billion in 2013. The brand's value has since soared to an estimated €10 billion, making it one of the fastest-growing luxury brands in LVMH's portfolio and potentially the third-largest after Louis Vuitton and Dior, with reported revenues of about $2.7 billion. LVMH increased its stake to 94% in January 2026 for an additional €1 billion, with the Loro Piana family retaining the remaining 6%.
Under its previous CEO, Damien Bertrand (who is moving to Louis Vuitton as deputy CEO), Loro Piana successfully transitioned from a yarn supplier to a legitimate fashion brand, embracing collaborations and launching popular items like the Summer Walk shoe. Despite a recent controversy regarding vicuña sourcing practices in Peru, analysts confirm Loro Piana's robust performance, noting that the higher end of the luxury market has proven resilient during tough times.
Frédéric Arnault is reportedly implementing a strategic shift to entirely pull out of wholesale, moving towards a direct-to-consumer model. While this will not affect concessions or shop-in-shops in department stores, it signals a significant investment in increasing Loro Piana's own communication and store presence. This move aims to solidify the brand's position as a top-tier luxury entity within LVMH, despite the challenges of maintaining momentum and managing a highly successful brand.
