DAZN announced on July 31, 2026, its acquisition of EverPass Media, the company responsible for operating the NFL Sunday Ticket streaming service for commercial establishments. While the financial terms of the deal remain undisclosed, the acquisition is a significant move for DAZN in expanding its footprint within the US sports streaming market, particularly in the high-margin business-to-business (B2B) segment. This strategy aligns with DAZN's existing B2B offering, DAZN For Business, which serves commercial venues across Europe, suggesting a proven approach for scaling streaming services in the hospitality sector.
The transaction includes a separate licensing agreement under which DIRECTV will assume responsibility for the sales and distribution of the NFL Ticket product to business customers, including bars, restaurants, and hotels. EverPass Media, however, will continue to manage and operate the underlying streaming technology and platform. This arrangement allows DAZN to integrate a proven vertical SaaS platform that generates recurring subscription revenue from a high-value product like NFL Sunday Ticket, while leveraging DIRECTV's established sales force to maintain and grow revenue from the business segment, thereby mitigating distribution risk.
This acquisition follows DAZN's completion of its ViewLift acquisition on August 18, 2026, which reportedly cost around $100 million. The ViewLift deal added 17 US professional sports teams and 6 Regional Sports Networks to DAZN's portfolio, enhancing its B2B2C and SaaS offerings for leagues and teams. The EverPass Media acquisition further solidifies DAZN's ambition to become a pivotal player in the US sports ecosystem by directly controlling a specialized streaming platform with strong brand equity and high average revenue per user (ARPU) in the hospitality sector. It also reflects a broader industry trend of consolidation among niche B2B streaming providers seeking to diversify revenue streams.
