Tokyo's metropolitan government has introduced "Tokyo Cool Biz," an initiative encouraging male employees to wear shorts, T-shirts, and trainers to work during the summer months to combat rising temperatures and reduce energy consumption. This policy, expanding on Governor Yuriko Koike's earlier "Cool Biz" campaign from 2005, aims to make workplaces more comfortable and save energy by reducing the need for air conditioning. The initiative comes as Japan faces record heat, with forecasts warning of "kokusho-bi" (brutally hot days exceeding 40C), and concerns about energy prices.
While some employees appreciate the relaxed dress code for improved comfort, the policy has generated mixed reactions, particularly regarding gender fairness and workplace etiquette. Some women argue the policy is unfair, as they are still expected to wear tights or long skirts, while men now have the option of shorts. A new online term, "sunehara" or "leg hair harassment," has emerged, describing the discomfort some women feel from seeing male colleagues' bare, hairy legs.
This cultural shift has led to increased interest in leg hair removal among men, with clinics like Gorilla Clinic reporting more clients seeking treatment for "social etiquette when wearing shorts." Retailers are also capitalizing on the trend, marketing office-appropriate shorts made from lightweight fabrics and in neutral colors. Despite official encouragement, the adoption of shorts in Tokyo offices remains gradual, with many men still hesitant due to social norms and concerns about appearing unprofessional or offending colleagues.
