The Catskills region, once a thriving resort destination known as the "Borscht Belt" in the mid-20th century, is experiencing a significant revival. This resurgence, which accelerated during the pandemic, has led to a population boom and a new wave of tourism. The area, comprising four counties within the larger 10-county Hudson Valley, is now seen as a "quiet, remote, outdoor haven" for those looking to reconnect with nature and disconnect from daily pressures. Tourism director Lisa Berger credits this to both the region's historic allure and its natural offerings.
This modern "Catskills moment" is characterized by a blend of nostalgia and new entrepreneurial spirit. The region is seeing an influx of creative farm-to-table restaurants, bespoke breweries and distilleries, and arts collectives. The culinary scene, in particular, has been a major draw for newcomers and gourmet-minded entrepreneurs. This transformation reflects a shift from the large, all-inclusive resorts of the past to a focus on boutique hotels and diverse outdoor activities like hiking, biking, skiing, and antique hunting. One example is the Wylder Windham, a historic hotel that was remodeled for over $25 million in 2021 into an elegant, all-season adventure resort, offering activities from yoga to concert series.
The Catskills' previous decline, starting in the 1970s, was attributed to factors like the increased affordability of air travel and widespread air conditioning, which reduced the appeal of summer resort stays. However, the current revitalization is driven by a different set of attractions, including major investments like the $1.2 billion Resorts World Catskills casino and the $200 million Kartrite Resort and Indoor Waterpark. These developments, along with the growing foodie scene and a preference for alternatives to traditional vacation spots like the Hamptons, are drawing a new generation of visitors and residents, contributing to building momentum and transforming the region into a vibrant year-round destination.
