Hollywood's traditional film and TV industries are facing a tough job market, with a significant decline in output. First-run scripted TV series orders in 2024 were down approximately 25% from 2022's peak, and total entertainment content spending by major media companies is expected to remain flat at $98 billion in 2025. Many companies are consolidating and laying off hundreds of employees, leading creative professionals to redefine their career aspirations or seek opportunities in the gig economy.
In contrast, the creator economy, particularly video content for YouTube and social media, has emerged as a bright spot. This sector, which has evolved from amateur viral videos to businesses with large studios funded by major brands, supported over 490,000 jobs nationwide last year. Marketers are projected to spend more than $10 billion on influencer marketing this year, with brands like Walmart and AB InBev investing in cinematic entertainment to reach audiences.
A new genre called micro-dramas or vertical shorts is also reshaping Hollywood's job market. These shows, optimized for mobile viewing with episodes lasting one to two minutes and series ranging from 20 to 100 episodes, are described as "soap operas for the TikTok era." They have seen massive growth, with revenue increasing from $23 million in January 2024 to $122 million in January 2025. While these jobs may offer lower pay and more grueling schedules compared to union positions, an estimated 30 to 40 vertical short productions are occurring monthly in Los Angeles, creating new employment for those willing to pivot into this rapidly expanding field.
