LIV Golf CEO Scott O'Neil announced that the league has secured a lead investor to ensure its survival beyond the current season. This comes after Saudi Arabia's Public Investment Fund (PIF) announced its decision to cease financing the league at the end of 2026, having reportedly invested over $5 billion over the past five seasons. The league had been actively seeking between $250 million and $350 million in new investments.
The new agreement, which has been signed by the investor and approved by the LIV Golf board, is expected to finalize in September. A significant change under this new structure is that LIV Golf players will become majority equity holders in the league, a first for a major global sports league. O'Neil stated that this player-centric model will be key to the league's long-term stability and growth.
In addition to the lead investor, LIV Golf is also attracting interest from more than a dozen other parties for potential minority investments, aiming for a multi-partner model. The league had previously engaged investment bank Ducera Partners, business advisory firm AlixPartners, and law firm Gibson Dunn & Crutcher to assist in securing new investors and transitioning from its previous money-losing operations. Despite the financial uncertainties that led to the cancellation of some events, the focus remains on completing the 2026 season strongly and planning for a 2027 season that includes events in Hong Kong, Mexico, and five team "signature events" in the United States.
