Vusion is currently exploring strategic options, including a possible sale of the company. This news comes as Vusion's share price has experienced a significant retreat, falling 9.5% in one month and breaking below its 20-day and 50-day moving averages. Despite this recent decline, the company reported strong financial performance in its 2025 annual results, with adjusted EBITDA margin reaching 18.2% and adjusted net income increasing by 85% to $99 million.
In a strategic move to bolster its connected commerce vision, Vusion announced on July 27, 2026, an agreement to acquire In-Store Media (ISM), a well-established in-store retail media company. This acquisition aims to create a new platform for digital in-store retail media, connecting retailers, brands, and shoppers. ISM, headquartered in Barcelona, generated approximately $120 million in revenue in 2025 and brings expertise in designing and monetizing retail media networks.
The proposed acquisition of In-Store Media, which has been approved by Vusion's Board of Directors, is subject to regulatory approvals and customary closing conditions, with financing expected to be debt-based. Vusion anticipates only a limited impact on its 2026 revenue from this transaction. The company also reaffirmed its full-year 2026 guidance, expecting adjusted revenue growth of +15% to +20% at constant exchange rates and tariffs, along with continued growth in Value-Added Services (VAS) and an improved adjusted EBITDA margin.
