Chanel's comparable revenue saw a significant increase of approximately 16% in the first half of 2026. This growth outpaced several luxury rivals, including LVMH, whose key fashion and leather division posted only 1% organic sales growth. The fashion division, Chanel's largest unit accounting for roughly 60% of group revenue, also grew by a similar percentage, attributed to wealthy shoppers splurging on designer Matthieu Blazy's new creations.

The sales growth was broad-based, with revenue climbing in all regions. The United States led this surge with an impressive gain of over 25%. Other regions like China and the Middle East also contributed to the overall positive performance. Beyond fashion, Chanel's watches and fine jewelry segment experienced a substantial rise of about 35% during the six-month period, bolstered by its Coco Crush jewelry line and increased watch sales. Fragrance and beauty revenue also saw an uplift of approximately 8%.

Chanel's strong first-half performance comes after a more modest 1.8% rise in comparable sales for the full year 2025, totaling $19.3 billion. The company, which is privately held and only publishes financial results once a year, declined to comment on these mid-year figures. This strong showing is particularly notable given the mixed earnings season for the luxury sector, with Chanel even topping the Lyst quarterly index as a sought-after fashion brand, indicating strong consumer interest and brand momentum.