Spider-Man: Brand New Day, starring Tom Holland and Zendaya, made a historic splash at the box office during its opening weekend. The Sony-released superhero film secured the second-biggest North American opening ever, earning an estimated $355 million in ticket sales. This figure placed it just behind 2019's Avengers: Endgame, which debuted with $357 million. Analysts are even speculating that the final tally on Monday could push Spider-Man: Brand New Day past Endgame's record. The film also set a new record for the largest preview haul with $72 million and the biggest opening day with $168 million.
The film's international performance was equally impressive, generating $572 million from over 73,500 screens globally, with China alone contributing $121 million. This led to a staggering worldwide debut of $927 million, making it the second-biggest worldwide opening after Avengers: Endgame's $1.2 billion. Sony spent approximately $225 million to produce the movie, excluding marketing costs, and it has garnered critical acclaim with a 90% Rotten Tomatoes score and an "A" grade on CinemaScore.
The success of "Brand New Day", combined with Christopher Nolan’s "The Odyssey" (also starring Holland and Zendaya), created the biggest collective weekend in North American box office history. "The Odyssey" slipped to second place in its third weekend, adding $51 million to the total. Together, these films propelled the total North American ticket sales to an estimated $430 million, surpassing previous records held by weekends led by Avengers: Endgame ($402 million collectively) and Avengers: Infinity War ($314 million collectively). This monumental weekend has prompted analysts like Paul Dergarabedian of Rentrak to predict a "tremendous month of August" and an increased likelihood of a $4 billion summer and a $10 billion year for the box office.