Sainsbury's is reportedly in talks to sell Argos Retail Group Limited to JD.com, a major Chinese e-commerce company often referred to as "China's Amazon." This potential sale comes less than a decade after Sainsbury's acquired Argos as part of its £1.1 billion takeover of Home Retail Group in 2016. The supermarket chain confirmed discussions are underway but stated that no agreement has been reached, and there is no certainty of a transaction proceeding.

The initial acquisition of Home Retail Group was designed to position Sainsbury's as the largest non-food retailer in the UK, creating a combined entity with over 2,000 shops and aiming to compete with purely online rivals. Sainsbury's financed the deal effectively for £250 million by inheriting approximately £600 million from Argos's loan book and benefiting from £250 million in cash from Home Retail's sale of Homebase, which was valued at £340 million.

Should the sale to JD.com materialize, it would mark a significant shift for Argos, which saw the discontinuation of its iconic catalogues in July 2020 after 47 years and over a billion copies printed. JD.com, established in China and listed on Nasdaq in 2014, has been pursuing global expansion. Its founder, Richard Qiangdong Liu, is estimated to be worth nearly £5 billion. The potential deal would allow JD.com to establish a strong foothold in the British market, following a trial of its online shopping website JoyBuy in the UK.