Reformation Inc., a global womenswear brand, announced the pricing of its initial public offering on July 29, 2026. The company offered 14,062,500 shares of common stock at a public offering price of $15.00 per share. This IPO successfully raised $210.9 million for the company, indicating investor interest as the fashion brand entered the public market.
The offering priced at the lower end of its projected range of $15.00 to $17.00 per share. In the initial IPO, Reformation offered approximately 9.48 million shares, while existing stockholders contributed about 4.58 million shares. The company has also granted underwriters a 30-day option to purchase up to an additional 2.10 million shares at the IPO price, less underwriting discounts. Reformation's common stock will be listed on the New York Stock Exchange under the ticker symbol 'REF'.
J.P. Morgan, Morgan Stanley, Citigroup, and RBC Capital Markets are serving as joint book-running managers for this offering. While the specific Bloomberg article headline mentioning the stock opening "flat" was not fully retrievable, the details from other sources confirm the successful pricing and launch of the IPO, with the total capital raised at $210.9 million through an expanded offering.
