Ford Motor Company has again raised its annual earnings forecast, projecting $10 billion to $11 billion in earnings before interest and taxes. This optimistic outlook is attributed to strong pricing strategies and a "resilient" consumer demand for its core products. The automaker's adjusted earnings per share of 42 cents surpassed LSEG analyst expectations of 35 cents per share, on revenue of $48.3 billion. This marks the second time this year Ford has lifted its guidance, following an increase in April to $8.5 billion.
Despite the positive overall outlook, Ford reported a second-quarter net loss of $1.3 billion. This loss was largely due to charges incurred from the dissolution of a previously announced joint venture with SK On for EV battery production. The company's EV and software unit, Ford Model e, recorded losses of $919 million in the second quarter and is expected to incur annual losses of about $4 billion.
Ford's second-quarter core profit, primarily from its profitable combustion engine vehicle lineup, increased by nearly 20% to $2.5 billion. The success of its large SUV lineup, including the Bronco, Explorer, and Expedition, played a significant role, achieving the best first-half sales in 25 years. These models command higher margins due to premium pricing and high-end options. In fact, Ford's Bronco sales of 45,739 units in Q2 2026 surpassed those of the Jeep Wrangler (41,793 units), marking a 15.9% increase for the Bronco compared to the previous year. Overall, Ford's vehicle sales in the U.S. were down 9.6% in the first half of the year, partly due to disrupted production and the discontinuation of some models, but its second-quarter sales rose 14.2% overall, with truck, hybrid, and SUV sales surging. Ford Credit, the company's financing arm, contributed an additional $783 million in pre-tax earnings in the quarter.
