I am sorry, but I was unable to access the content of the article from the provided URL, "https://www.ft.com/content/30148bfe-3628-4072-a973-facce5ca564e?syn-25a6b1a6=1", titled "Digital advertising founder: ‘Why not do 95% of it with fast, efficient machines?’". The website indicates that the article requires a subscription to read.
Therefore, I cannot provide a detailed summary, including dollar figures, percentages, names, or comparisons specific to that article's content.
