Audi expects its profitability to improve during the current year, aiming for an operating margin between 6% and 8%, a rise from 5.1% recorded in 2025. The company forecasts revenue to fall between 63 billion euros and 68 billion euros ($72.49 billion-$78.24 billion), compared to 65.5 billion euros in the previous year. This optimistic outlook comes as Audi continues to implement a performance program designed to reduce costs and enhance its operational efficiency and competitiveness.
In 2025, Audi faced significant financial challenges, leading to a downgrade of its income outlook. The company's operating profit decreased to 3.37 billion euros from 3.9 billion euros in 2024. These headwinds included a substantial $1.2 billion impact from US tariffs, intense competition within the Chinese market, and considerable restructuring costs. Deliveries in North America saw a 12% decline, and Audi-branded vehicle deliveries overall dropped by 2.9% to 1.62 million units, largely driven by a 5% decrease in China.
To counter these financial pressures, Audi initiated plans to cut up to 7,500 jobs over several years, with around two-thirds of the targeted 6,000 job reductions by 2027 already in motion or agreed upon. An additional 1,500 jobs are set to be eliminated by 2029 through retirement programs. These measures are projected to generate over 1 billion euros in annual savings in the medium term. Furthermore, Audi has actively refreshed its product portfolio, launching 20 new models in the last two years, with more than half being fully electric.
