United Airlines CEO Scott Kirby initiated discussions in February for a potential merger with American Airlines, even floating the idea to the White House. This move came after he had been considering a major airline deal since the previous fall. However, American Airlines' leadership, particularly CEO Robert Isom, publicly rebuffed the proposal, stating that such a merger would be detrimental to customers and anti-competitive. Kirby acknowledged that without a willing partner, the merger was off the table, and later stated that options for mergers between major U.S. carriers are quite limited.
Kirby's rationale for pursuing a large merger, especially with American, was to create a combined entity that could better compete globally, particularly on U.S. outbound flights where current U.S. carriers often lose market share to foreign airlines like Emirates. He argued that a larger network would enable international growth, expand services to smaller communities, and increase the total number of economy seats, offering more affordable options to consumers. Furthermore, he believed it would create tens of thousands of new, high-paying unionized jobs and support domestic aircraft manufacturing.
Despite his previous efforts, Kirby has since shifted his public stance. At the International Air Transport Association's annual meeting in Rio de Janeiro, he indicated that large-scale mergers among U.S. airlines are unlikely in the near future. He emphasized that any merger would require alignment from all stakeholders—labor, passengers, investors, governments, and management teams—which he currently does not see. Instead of large mergers, Delta Air Lines, for example, is focusing on international partnerships and joint ventures for global growth, a strategy that Kirby himself has also acknowledged, as United has partnered with Emirates. Kirby also dismissed the idea of acquiring smaller airlines, citing the significant effort required for such transactions, and stated that United would not pursue a merger just for the sake of growth, emphasizing that any deal must make sound economic sense.