Seven wellness companies are poised to benefit from Robert F. Kennedy Jr.'s "Make America Healthy Again" (MAHA) initiative, especially if he takes the helm at the U.S. Department of Health and Human Services. The MAHA movement, consistent with a growing post-COVID health consciousness, seeks to rid the American food system of artificial dyes and promote overall well-being, creating opportunities for entrepreneurs in the wellness sector.
Among these companies is Exberry, which specializes in natural food colors derived from fruits and vegetables, and is expected to gain traction as the FDA and RFK rally against artificial dyes like red dye No. 40. Coconut Cult, a probiotic yogurt brand known for its unpasteurized formula with live cultures, has developed a strong following on TikTok and frequently sells out in stores, benefiting from increasing interest in gut health. MossPure offers an innovative air purification system using live moss to absorb pollutants and dust, claiming to clean up to 1.5 million particles of pollutants and 30 percent of carbon dioxide per square foot within two minutes.
Function, launched by physician and longevity expert Mark Hyman, aims to disrupt traditional annual physicals by offering more advanced biomarker testing. While an average physical tests for 19 biomarkers, Function’s $499 membership includes an annual test for over 100 biomarkers and a midyear test for 60, with options for additional cancer screenings, and is eligible for HSA/FSA coverage. Lastly, Jetset Pilates, a boutique fitness studio, is expanding rapidly with 100 franchise locations sold by late March, capitalizing on a surge in interest in reformer Pilates workouts. Additional companies to watch include those involved in sleep, spirituality, beauty products, and health equipment, as the wellness industry is projected to reach $9 trillion by 2028.
