Casa de Toño, a well-known Mexican restaurant chain famous for its pozole and antojitos, is reportedly exploring a sale to support its ambitious expansion strategy. The company, founded in 1983 by Marco Antonio Campos, began as a small street stall in Mexico City and has since grown to over 50 locations in the Mexico City metropolitan area, becoming a significant player in the casual dining sector through organic growth and word-of-mouth.
According to RocketReach, Casa de Toño generated an annual revenue of $395.1 million in 2026 and employs around 1,050 people. The company's business model, focused on traditional Mexican cuisine at accessible prices, has made it a local icon. Its recent expansion into Toluca marks its first venture outside the Valley of Mexico, signifying a new phase of growth and a potential push into other regions with high purchasing power. This move aligns with its strategy to replicate its successful model in new markets.
The potential sale underscores Casa de Toño's commitment to further expand its footprint. The company's growth has been largely attributed to its reputation for quality food and customer loyalty, rather than extensive marketing campaigns. The infusion of capital from a sale would likely accelerate its plans to open more restaurants, generate employment, and strengthen its presence as one of Mexico's most important gastronomic businesses. Marco Antonio Campos, who owns 95% of Grupo Restaurantero LCT, the parent company, continues to be the driving force behind the brand's vision.
