Luxury hotel spas are now offering specific treatments designed to combat jet lag, addressing the needs of frequent international travelers. Ivana Lanzara, spa director at Portrait Milano's The Longevity Spa, notes that quick recovery is a priority for their clients who regularly take international flights. These treatments aim to help the body recover from disruptions to its circadian rhythm, which can cause fatigue, disorientation, muscle tension, and digestive issues.
Treatments available vary from traditional to high-tech. The Bulgari London, in partnership with wellness expert Peigin Crowley, offers “massage journeys” tailored for sleep and jet lag, involving custom scents, breathwork, and guided meditation. One traveler experienced the SLEEP treatment, which led to deep relaxation and eight hours of sleep. On the more advanced side, NAD+ therapy, combined with nutrients like vitamin B and glutathione, is available at locations such as Maison Hudson Intuisse Spa in New York and Four Seasons Resort Maui, promising to regulate circadian rhythm and boost energy.
More intensive options like "The Ritual" involve cryotherapy, sensory deprivation, LED light, aromatherapy, and massage to stimulate serotonin and melatonin production, quickly resetting the body. This particular treatment helped one person normalize digestion and achieve deep sleep within hours. The increasing popularity of these spa services reflects a growing demand for effective jet lag solutions beyond over-the-counter remedies, aligning with the $5.6 trillion global wellness industry. While some treatments, like robotic massages (starting at $60 for 30 minutes at some locations), offer a more practical and affordable alternative to human services, the focus in combating jet lag remains on rebalancing the body and alleviating physical symptoms.
