Nike, the official outfitter of the U.S. Soccer Federation since 1995, experienced widespread shortages of USMNT jerseys during the 2026 World Cup. Retailers like Dick's Sporting Goods and the official U.S. Soccer store reported limited availability, with most kits selling out by the end of June. This shortage occurred as the USMNT advanced to the round of 16, playing against Belgium in Seattle.
Nike stated that new stadium jerseys were arriving and being prioritized for host markets, with additional supporter jerseys planned. To address the demand, Nike released an alternative USA 2026 Home Jersey T-Shirt for $65, featuring a fully striped back. Despite Nike's claims, anonymous retail sources criticized the company for allegedly ignoring earlier requests from retailers to boost apparel production before the tournament commenced.
Demand for USMNT jerseys was high, with Nike reporting sales of national team jerseys 2.5 times higher than during the 2022 World Cup. This success for performance sports products was a bright spot in a mixed earnings report for Nike. Meanwhile, Adidas, despite not being the official outfitter, saw high demand for its throwback $90 USA denim graphic jersey, modeled after the 1994 World Cup uniform, and planned additional restocks to meet demand for the knockout rounds.
