Joseph Joseph, the iconic British homeware brand, was co-founded by twin brothers Antony and Richard Joseph in 2003. Their journey began with a contemporary glass chopping board, which became the cornerstone of a company that has since grown to offer over 1,000 products distributed in more than 100 countries. The brothers, who had a background in design, were inspired by their grandfather's glass component factory and a lifelong passion for making things.
The company's core philosophy centers on functionality and innovation, aiming to revolutionize everyday tasks in the home through clever design. Richard Joseph, the CEO, highlights their original folding chopping board, Chop2Pot, as an embodiment of their design principles. This product, designed to guide chopped food into cooking pots, is food-safe, dishwasher-safe, and tested for durability with up to 10,000 folds.
Joseph Joseph's design studio in London focuses on inventing, researching, prototyping, and rigorously testing every product to ensure high performance and attention to detail. The company also emphasizes responsible innovation and sustainability, following circular economy principles, using recyclable packaging, offering replacement parts, and working to reduce plastic and energy consumption in their operations. Their product range has expanded beyond chopping boards to include award-winning solutions for laundry, storage, cooking, and cleaning, all meticulously engineered to be both effective and aesthetically pleasing.
