Elite families are shifting away from prestigious traditional private schools in favor of newer, often AI-driven, alternative education programs like Alpha School. These programs cater to a desire for highly customized learning experiences that traditional institutions may not provide. For instance, Alpha School, co-founded by MacKenzie Price and backed by billionaire Joe Liemandt, utilizes AI to deliver academic subjects in just two hours a day, with the remainder of the school day dedicated to "life skill workshops" or other activities.

Alpha School's model emphasizes efficiency and personalization, claiming students can learn twice as fast and score in the top 1% to 2% on MAP testing. Tuition for Alpha School ranges from $40,000 to $75,000 annually, depending on location, with new campuses opening in major cities like New York, San Francisco, and Miami. The school employs "guides" instead of traditional teachers, with many guides coming from non-educational backgrounds and earning salaries of approximately $150,000.

While Alpha School offers scholarships to about 25% of its students system-wide, often funded by other tuition dollars and donors, its $65,000 New York tuition currently does not offer aid. The school's rapid expansion, from its founding in Austin, Texas in 2014, to nearly two dozen locations across the U.S., reflects a growing market for these high-cost, innovative educational approaches. Critics, however, point to the lack of external research on academic outcomes and suggest that such schools, while efficient, may not provide the comprehensive social and emotional development found in traditional school environments.