Karlie Kloss, known for her successful modeling career, has strategically pivoted into the media industry, establishing herself as a media mogul. Her journey includes significant investments in various companies and the acquisition of notable media outlets. In 2023, Kloss, through her and her husband Josh Kushner's company Bedford Media, acquired i-D Magazine from Vice Media. This acquisition was a precursor to an even larger move into print media.
Most recently, in March 2024, Kloss and Kushner's Bedford Media acquired the publishing rights to the iconic Life magazine from Dotdash Meredith. Kloss expressed her vision for Life, stating that Bedford Media aims to utilize its legacy to connect diverse audiences with universal human narratives. Kushner, who will serve as the publication's publisher, also emphasized Life's historical ability to blend culture, current events, and everyday life.
Kloss's expansion into media is not her first foray into business beyond modeling. She founded Kode With Klossy in 2015, a non-profit offering free coding camps for teenage girls. She has also invested in companies like ClassPass and Away and was part of a consortium that bought W magazine in 2020. Her business ventures demonstrate a calculated approach to building an empire across technology, fashion, wellness, and now, print media. This move comes at a challenging time for the media industry, which has seen numerous layoffs and shutdowns, including major outlets like NBC News and The Los Angeles Times, in early 2024 alone.
