Kura Sushi USA, the American subsidiary of the Japanese conveyor-belt sushi chain Kura Sushi, is aggressively expanding its presence in the United States. The company aims to nearly triple its current store count to 300 locations to fend off rivals and capitalize on the growing popularity of sushi. This expansion strategy by the Japan-based chain highlights its commitment to the North American market.
This expansion comes as Kura Sushi USA has garnered attention due to a significant investment by former President Donald Trump. In February 2026, Trump purchased shares in Kura Sushi USA, with the transaction valued between $1 million and $5 million. This investment was part of a larger portfolio of stock purchases that also included tech giants like Nvidia, Amazon.com Inc., and Apple Inc.
Kura Sushi USA currently operates 88 restaurants across 22 states and the District of Columbia. The chain is known for its revolving conveyor-belt service, which allows diners to select plates as they pass by. The company's focus on a mix of technology, value, and a fun dining experience is central to its growth strategy, aiming to differentiate itself in an increasingly competitive market. According to Fox Business, the investment was "solicited," indicating it was recommended by a financial broker or investment adviser.