Lotus Bakeries, the company behind the popular Biscoff cookies and spreads, has achieved a staggering 590% stock gain over the past ten years, a period generally difficult for snack food companies. This impressive performance highlights Lotus Bakeries' effective strategy and the strong global appeal of its flagship brand. By comparison, many larger snack firms struggled with slower growth and changing consumer preferences during the same decade.
The remarkable growth of Lotus Bakeries is largely attributed to its strategic decision to expand the Biscoff brand globally, particularly in key markets like the United States. In 2025 alone, Lotus Biscoff achieved an organic growth of 13%, with its reported sales reaching EUR 670 million ($719 million), accounting for 57% of the Group's branded revenue. The Biscoff cookie consistently ranked as the fastest-growing brand in the global cookie brands ranking, solidifying its position within the top five worldwide.
Driving this growth, Lotus Bakeries has made significant investments in production capabilities across three manufacturing regions: Europe & the Middle East (Lembeke), the Americas (Mebane), and Asia-Pacific (Chonburi). A new production facility in Thailand began delivering products to the Asia-Pacific region in 2025, and a new investment in spread production and bottling was commissioned in Mebane, US. These investments ensure broad geographical reach and address import tariffs. Furthermore, strategic partnerships, such as those with Mondelēz for chocolate co-branding (Cadbury and Milka in over 20 countries) and Froneri for ice cream, have further fueled expansion and strengthened profitability, with EBITDA on sales exceeding 20% in 2025.
Financially, Lotus Bakeries reported a 10% increase in revenue in 2025, reaching EUR 1.355 billion ($1.45 billion), primarily driven by higher volumes. The company's underlying operating cash flow (EBITDA) reached a record EUR 273 million ($293 million) in 2025, an increase of more than 12%. The company's net financial debt was reduced to a historic low of 0.25 times EBITDA at the end of 2025. The Board of Directors proposed to increase the gross dividend from EUR 76 to EUR 90 per share for 2025, reflecting strong financial health and confidence in future growth. For 2026 and 2027, Lotus Bakeries plans to invest approximately EUR 250 million ($268 million) in capital expenditures.
While Biscoff remains the core, Lotus Bakeries has also diversified its portfolio through acquisitions of healthy snack brands like Nakd, TREK, BEAR, and Kiddylicious, contributing to its robust revenue of EUR 1.4 billion ($1.5 billion) and over 20% EBITDA margins. The US market, along with North America and the Rest of the World, showed robust double-digit growth in 2025. The company's continued focus on volume growth, strategic investments, and brand partnerships positions it for ongoing success in the global snack market.
