AI mental health apps, often featuring human-like avatars, are proliferating in app stores, with some charging up to $690 annually. While generally cheaper than traditional therapy, which can cost hundreds of dollars per hour, there's little evidence to support the efficacy of these AI products. Regulatory bodies like the FDA require products to demonstrate safety and effectiveness, but external researchers and even company representatives acknowledge the limited evidence base for many AI mental health tools, with some companion chatbots performing "consistently poor" in crisis management scenarios.

Usage of AI for mental health support is on the rise, particularly among younger adults. A KFF poll found approximately 30% of respondents aged 18 to 29 used AI for mental or emotional health advice in the past year. Uninsured adults were twice as likely as insured adults to utilize these AI tools. Notably, nearly 60% of adult chatbot users did not follow up with a human professional, raising concerns about potential delays in actual care.

Despite marketing terms like "therapy," which is not a legally protected term, many apps include disclaimers stating they do not provide medical advice, diagnosis, treatment, or crisis intervention. Concerns include the potential for AI to validate harmful thought patterns, foster dependency, and even contribute to delusional thinking, as reported by psychologists. States such as Nevada, Illinois, and California are beginning to implement laws to regulate how these chatbots are described, specifically forbidding them from being called "AI therapists." The lack of rigorous clinical trials and clear regulatory guidance from bodies like the FDA for testing these products remains a significant challenge.